Joe Moore Award
Copywriting / Strategic Storytelling / Media Relations / Social Media Strategy
Meet Joe Moore Award
Named after the legendary offensive line coach at Notre Dame, the Joe Moore Award is the only major college football award handed out to a group of athletes rather than a singular individual. A voting committee of college football experts, former players, coaches, colleagues of Coach Moore and select media select a team based on toughness, effort, consistency, finishing, teamwork and technique. The award itself is a spectacle, standing at more than seven feet tall and more than 800 pounds, making it the largest in American sports.
Our work together
Entering its second decade of honoring the best offensive lines in the game, the Joe Moore Award sought a new path forward. Never one to do it the same old way as other college football awards, it recognized that it was time to evolve, and that evolution was Trench Life, the anchor of a new media ecosystem focused on the culture of the big dudes in the trenches. Trestle Collective helped reposition Joe Moore Award’s brand for the next decade, while also assisting with the launch and management of the Trench Life.
Copywriting - Strategic Storytelling - Media Relations - Social Media Strategy
Copywriting - Strategic Storytelling - Media Relations - Social Media Strategy
What was our strategy?
Collaborating with the Joe Moore Award advisory committee, as well as talented creative partners like Wonderland Media and Arvelo Media, Team Trestle led media relations efforts for the award, created original content for the various media platforms, managed sponsor relationships and provided strategic counsel throughout the college football season. Additionally, Johnathan joined the advisory committee to help serve its passionate group of o-line advocates beyond the traditional scope of public relations.
What’s the verdict?
The Joe Moore Award and Trench Life garnered national media coverage through Extra Points, Sports Business Journal and The Athletic, while co-founder Aaron Taylor regularly appeared on local sports radio shows across the country to promote the new show. Additionally, thanks to the work of Wonderland Media and Arvelo Media, Team Trestle was able to play a role in the remarkable growth of the award’s platforms with YouTube registering more than one million views on the season and a 150 percent increase in followers on Instagram.
The Joe Moore Award has the heart, the inspiring backstory, and the passionate people. The sky is the limit for Trench Life as it prepares for the next season.
Want to connect?
We’re passionate about telling the stories of our client partners, reaching larger audiences and creating lasting impact. We’d love to have a conversation about what that looks like for you.